"Right way of Digital Marketing can not only help you get more students, but also better quality ones."

Mr. Rakesh is an IIT Kanpur alumnus and he looks after the overall business strategy, alliances, R&D and day-to-day operations of AdGlobal360 (AGL), a Digital Agency he co-founded in 2009. He has been on an entrepreneurial sojourn since 2007, first with TechSila and now AGL.

Rakesh is a big proponent of an integrated online marketing approach, where smart use of search engines and social media can enable businesses to "attract, engage and retain" right customers and when done effectively, help create strong brands.

In his current role, he is always striving to use some of the best tracking and analytic tools on internet for businesses, and develop newer ones wherever required to achieve a desired marketing objective.

He is an active member of the entrepreneurial community in NCR (Delhi) region in India and is working towards creating an ecosystem for future startups to benefit from the experience of successful predecessors in different domains.